Syndecrete

 

Brand identity

ART DIRECTION

CONTENT STRATEGY

Print Collateral

WEB DESIGN

Problem:
Eldorado Stone acquired a new product and lacked a strategy for bringing it to the larger building supply market.

Response:
An integrated brand campaigned focused on environmental stewardship and the contemporary, zen-like design philosophy of the existing product line.

Awards:  AIGA ReDesign Award, 2009
Publication:  HOW Magazine, 11/2011

Agency:  StudioConover
Sponsor:  Eldorado Stone

 
The print brochure used die-cuts to reveal beautiful, inviting photography to showcase the product.

The print brochure used die-cuts to reveal beautiful, inviting photography to showcase the product.

 
Pointed copywriting played towards the eastern philosophy imbedded in the founder's thinking.

Pointed copywriting played towards the eastern philosophy imbedded in the founder's thinking.

 
The brand identity and corresponding stationery set is minimal yet balanced.

The brand identity and corresponding stationery set is minimal yet balanced.

 
Each printed piece made sure to highlight the conscious environmental choices of each production material.

Each printed piece made sure to highlight the conscious environmental choices of each production material.

 
The design of sales materials and other print collateral is simple while informative.

The design of sales materials and other print collateral is simple while informative.

 
Naming of the products and colors was also carefully considered to match the look and feel of the brand.

Naming of the products and colors was also carefully considered to match the look and feel of the brand.

 
The layout of the website again played to the importance of zen thinking and spacing.

The layout of the website again played to the importance of zen thinking and spacing.

 
The design focused on only what what was necessary at the moment, hiding navigation and other elements until hover.

The design focused on only what what was necessary at the moment, hiding navigation and other elements until hover.