Microsoft

 

ART DIRECTION

CONTENT STRATEGY

Print Collateral

WEB DESIGN

Problem:
Microsoft Windows, Microsoft Windows Embedded, and Microsoft Learning groups were struggling to keep up with the demand of their marketing needs.

Response:
Deliver consistent design of marketing brochures, event identities, and campaigns that aligned with larger Microsoft brand standards.

Agency:  Traina Design
Sponsor:  Microsoft

 
Consistency across for the Microsoft Windows Embedded brand started with their line of customer-facing brochures.

Consistency across for the Microsoft Windows Embedded brand started with their line of customer-facing brochures.

 
Illuminative copy was key for introducing the connected concept of Windows Embedded product offerings. 

Illuminative copy was key for introducing the connected concept of Windows Embedded product offerings. 

 
Illustrations and diagrams were often needed to make sense of a diverse product line.

Illustrations and diagrams were often needed to make sense of a diverse product line.

 
With the big Windows Embedded 7 launch, the design needed to make a statement.

With the big Windows Embedded 7 launch, the design needed to make a statement.

 
The booklet highlighting customer perspectives was handed out at the launch event.

The booklet highlighting customer perspectives was handed out at the launch event.

 
This Microsoft Learning identity was created to illustrate the speed of the IT event.

This Microsoft Learning identity was created to illustrate the speed of the IT event.

 
This Microsoft Learning giveaway was created to tie in with the larger campaign around crafting marketing strategies.

This Microsoft Learning giveaway was created to tie in with the larger campaign around crafting marketing strategies.

 
Participants received an actual puzzle that they could put together that provided clues to the online activity. 

Participants received an actual puzzle that they could put together that provided clues to the online activity. 

 
To advertise the launch of Microsoft Windows 7 and Microsoft Office 2010, we created a campaign around the bus tour.

To advertise the launch of Microsoft Windows 7 and Microsoft Office 2010, we created a campaign around the bus tour.

 
The website kept participants up to date and provided background on all of the events along the tour.

The website kept participants up to date and provided background on all of the events along the tour.

 
The actual bus was branded well with a large auto graphic wrap.

The actual bus was branded well with a large auto graphic wrap.