Eldorado Stone

 

Brand identity

ART DIRECTION

CONTENT STRATEGY

Print Collateral

WEB DESIGN

Problem:
Eldorado Stone needed to increase sales for it's existing product line as well as introduce new product offerings.

Response:
A new advertising campaign centered around the "Believability" of the product. In addition, engaging product catalogs were designed with descriptive copy, revealing profile pages, and distressed type to emphasize the distinct texture and warmth of the new Eldorado brick products.

Publication:  Communication Arts, ed. 347, HOW Magazine, 11/2011

Agency:  StudioConover
Sponsor:  Eldorado Stone

 
The new Eldorado Stone ad campaign highlighted the "Believability" of the stone veneer.

The new Eldorado Stone ad campaign highlighted the "Believability" of the stone veneer.

 
Full page ads dedicated to the surface texture of the product garnered a lot of attention.

Full page ads dedicated to the surface texture of the product garnered a lot of attention.

 
The brochure for Eldorado brick focused on a concept of taking a "closer look" to reveal the beautiful texture of the product.

The brochure for Eldorado brick focused on a concept of taking a "closer look" to reveal the beautiful texture of the product.

 
Copywriting focused on answering typical consumer questions about how to best integrate the product.

Copywriting focused on answering typical consumer questions about how to best integrate the product.

 
The distressed typography was created by hand to again illustrate the texture of the product.

The distressed typography was created by hand to again illustrate the texture of the product.

 
Three-quarter pages revealed the brick profiles, each named for specific region of origin.

Three-quarter pages revealed the brick profiles, each named for specific region of origin.

 
For the new adobe brick product, the brochure made sure to recall the important Southwestern influence.

For the new adobe brick product, the brochure made sure to recall the important Southwestern influence.

 
The copywriting painted a rich picture of the history behind the product.

The copywriting painted a rich picture of the history behind the product.