Eldorado Stone needed to increase sales for it's existing product line as well as introduce new product offerings.
A new advertising campaign centered around the "Believability" of the product. In addition, engaging product catalogs were designed with descriptive copy, revealing profile pages, and distressed type to emphasize the distinct texture and warmth of the new Eldorado brick products.
Publication: Communication Arts, ed. 347, HOW Magazine, 11/2011
Sponsor: Eldorado Stone