Atlas by Facebook

 

visual + interaction design

information architecture

user research analysis

art direction

Problem:
The Atlas product had an outdated experience and didn’t support features that clients expected from a modern ad serving and measurement platform.

Response:
Re-design the entire Atlas product, considering existing use cases and workflows while keeping clear design goals in mind.

Sponsor:  Facebook 

 
A comparison of the product dashboard that our team inherited (left) and the one we re-designed and launched (right).

A comparison of the product dashboard that our team inherited (left) and the one we re-designed and launched (right).

 
A major area of focus was guiding people when learning new features, such as this Campaign Overview page.

A major area of focus was guiding people when learning new features, such as this Campaign Overview page.

 
The improved table layout gave people more space for large amounts of data.

The improved table layout gave people more space for large amounts of data.

 
Another design goal was highlighting relevant information and making sure people understood object associations.

Another design goal was highlighting relevant information and making sure people understood object associations.

 
With the redesign of the product, our team needed a comprehensive design component library from scratch.

With the redesign of the product, our team needed a comprehensive design component library from scratch.

 
Each pattern in the product was detailed with redlines to create consistency with our engineering code.

Each pattern in the product was detailed with redlines to create consistency with our engineering code.