Atlas by Facebook

 

Brand identity

Art Direction

CONTENT STRATEGY

Problem:
Facebook was launching the new Atlas product at Ad Week and lacked a consistent brand identity to bring to the market.

Response:
Update the identity to reflect the design of the new product and create a cohesive visual system to tie the web application to the marketing materials.

Sponsor:  Facebook 

 
The primary lockup for the Atlas brand, including the mark, logotype, and brand identifier.

The primary lockup for the Atlas brand, including the mark, logotype, and brand identifier.

 
The secondary mark for the Atlas brand.

The secondary mark for the Atlas brand.

 
I helped art direct the website, working to deliver copy and illustrations that reflected the product design.

I helped art direct the website, working to deliver copy and illustrations that reflected the product design.

 
I designed and printed posters using real handwriting and texture to illustrate  the concept of the product tagline.

I designed and printed posters using real handwriting and texture to illustrate  the concept of the product tagline.

 
I also helped create concepts for the marketing space at Ad Week.

I also helped create concepts for the marketing space at Ad Week.

 
The Atlas identity and marketing video appeared in Times Square.

The Atlas identity and marketing video appeared in Times Square.